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Hi there! My name is Ana and I'm a UX Designer & Conversion Rate Optimization (CRO) consultant based in Portugal, though I work with clients from all over the world!

I help fashion, lifestyle & personal brands generate more leads and sales through their digital assets (websites, landing pages, apps) and go beyond short-term conversions. The way I help you to achieve long-term success is by helping you focus on your user needs and place customers at the center of your company's digital experience - this will allow you to build trust with your users who'll spread the word about the amazing experience they've had with your brand.

Besides working with selected brands, teaching about UX is another passion of mine. I help design students and aspiring UX professionals kickstart their career in UX. I also train individuals, companies, and teams who want to start applying UX strategy into their business process.

If you're interested to know how it'd be like to work with me, what are you waiting for? Let's book a video chat. The first "coffee" is on me.

UX Designer

Already worked for

Working with Ana- from conception to execution- has been a near-seamless experience: quite a feat when making a entirely new website and transferring domains! She's a rare creative with the ability to manifest your vision; mine turned out better than I'd ever hoped. If you need a website, stop wasting time and start building your dream (with Ana). Christian Brown, Author

christian brown

"Ana is a fount of knowledge when it comes to UX design, always willing to develop her know-how and stay fresh with her designs. She also cares about enabling the potential in others, which is what I have appreciated her for the most while working together, having taught me user-centred design skills and concepts."  Teodora Busurca, co-founder at Sport Business Chain (SBC)

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