About me.

Hey there, my name is Ana and I'm a UX Designer & Conversion Rate Optimization (CRO) Consultant based in Portugal who works with clients from all over the world!

I help fashion, lifestyle & personal brands (such as consultants and coaches) generate more leads and sales through their digital assets (websites, landing pages, apps) and go beyond short-term conversions.

I also guide you through the design thinking process so you can create user-centered services and products that your customers love and buy!

I believe in experiences that create a greater impact and that support your business long-term vision. Placing your customers at the center of your company’s digital experience will allow you to build trust with your users who’ll spread the word about the amazing experience they’ve had with your brand.

Besides working with selected brands, teaching UX is another passion of mine. I help design students and aspiring UX professionals kickstart their career in UX. I also train individuals, companies, and teams who want to start applying UX strategy to their business development process.

If you’re interested to know how it’d be like to work with me, what are you waiting for? Let’s book a video chat. The first “coffee” is on me.

ana santos

I've done work for these amazing companies:

I had the chance to speak at some pretty cool events about User Experience and Conversions.

Ana Santos UX
Mobile @Lead Generation Google
Ana at Google

I was featured in some inspiring articles & publications