Grow a human-centered online business.

Grow a genuine brand that your customers love and trust by adopting a user-centered approach.

Ana Santos User Experience Design

How to plan a profitable website strategy

profitable website strategy in 5 steps

5 Steps to Attract Loyal Brand Advocates

Meet me: UX Consultant & Website Coach.

My name is Ana and I help you grow your business and brand through better user experiences, both online and offline. As a User Experience (UX) Consultant & Mentor, I also specialize in website coaching and conversion optimization.

I’ve worked with agencies and companies of all sizes, including as a Mobile UX Specialist for Google, and I’m also passionate about helping new entrepreneurs and startups! I mentor professionally, helping UX students at Springboard UX Career track and I also participate in nonprofit initiatives, such as European Innovation Academy, Bridge for Billions, and I’m open to volunteer my time and knowledge to one nonprofit or student in need every year (contact me to know more).

With me you’ll learn how you can build not only better products and websites but also a genuine brand that delights your users and convert them into long-term advocates through User Experience (UX) and Conversion Rate Optimization (CRO). 

If you are a creative brand or entrepreneur who cares about your customers and your business long-term vision contact me to apply for an exclusive program with me. If you think beyond short-term sales, despise manipulative tricks and value your loyal users, then we might be the right fit!

If you’re a UX student, aspiring UX designer, or designer wanting to improve UX skills, check my UX career page, I’d love to work with you.

Which stage are you at?

Product design and UX
I'm creating my product or service
Website UX
I want to build my own website

The User Experience Advantage

Create services & products that sell (and make an impact)

You have this amazing idea that solves all your problems. But you are NOT your users.

It’s true that great ideas often start when you “scratch your own itch“. But unless you validate these ideas, you’re taking huge risks investing time and money in building a product or service that is of no interest to your audience. It could be you’re addressing a problem that your audience doesn’t really see as a problem, or maybe you’re just designing the wrong solution for a valid problem. All of this can be tested and validated at different stages through your product creation process with a UX-focused approach. 

Confident woman working with photos
Cheerful young business woman

Time & money are valuable resources: save them!

It's less expensive to prevent a usability issue than fix it later with a complete redesign.

Remember that your user-centered project is an investment, NOT an expense. Through a Lean UX cyclic process, not only you will be able to test your product idea and validate your assumptions you will also be able to work on delivering the best experience you can at all touchpoints during your user journey. 

You can book a live review at any stage during your website or app development, even if it’s just a draft.

Great experience = Customer Loyalty

UX is a long-term investment. You're aiming for customer and brand loyalty & a sustainable business model.

Many businesses often only focus on short-term goals and immediate benefits from improving user experience. This often leads to spammy and pushy techniques and low customer retention. Not your business! Your business is in for the long run, so trust is essential.

Improving UX should be your mission and long-term plan. Aligning your business goals to your user needs will transform your visitors into customers and your customers into loyal brand advocates. 

Business Startup Plan Marketing Ideas

Grow a user-centered business that your customers love!

CRO (Conversion Rate Optimization)

Sell more, convert more!

Now that your user needs are met, how can you make sure you meet your business goals?

Conversion Rate Optimization (CRO) is a strategic process to get your users to perform actions on your website that benefits your business. That doesn’t mean you’ll be tricking your users or getting them to perform actions that are beneficial for them.

That’s why UX and CRO work so well together. By aligning your user needs to your business goals you ensure you focus on your business while also bring value to your customers.

Website development layout sketch drawing
Marketing department

Maximize your marketing efforts

The success of your marketing campaigns will depend on where you're sending your traffic to!

Think about it: You’re investing time and money to bring highly targeted traffic to your website.

But if you don’t optimize your destination page and ensure you’re constantly working on converting better, you’re wasting both your time and money.

Grow a user-centered business that your customers love!