The best leaders are great teachers.

Become a purpose-driven leader by creating courses & educational content based on User Experience (UX) & Learning Experience Design (LXD) methodologies. 

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Hey! I'm Ana, I'm an expert in User Experience for Learning.

My name is Ana and I’m based in Portugal, though I work with clients from all over the world. I genuinely believe that we all can contribute to a positive impact in the world through our businesses. And that’s what why User Experience (UX) is so important.

I’ve worked with agencies and companies of all sizes, from start-ups to giant techs such as Google. 

I’ve been teaching UX for many years, conducting training with both small and big teams, and helping students break into the UX field. 

Nowadays, I focus on the education industry. As a Learning Experience Designer (LXD) I help creative entrepreneurs and businesses create learner-centered and purpose-driven educational programs that truly impact and change their learners’ lives and positions them as thought leaders.

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All of this can be achieved through teaching your expertise in your field.

Education is my passion. My mission is to help you create memorable and learner-centered experiences, from online courses through corporate training programs to educational content that adds real value to your audience. I believe in providing equal opportunities for every learner, regardless of their skills, qualifications or socioeconomic status. If you want to become a purpose-driven leader, your learners need to come first.

And that’s where Learning Experience Design (LXD) comes in.

Ana Santos Design Sprints

Educational Experience

Mentored and tutored at:

  • Springboard
  • Interaction Design Foundation
  • European Innovation Academy
  • Bridge For Billions

Conducted workshops at:

  • Google
  • Google for Startups

Spoke at:

  • Lisbon Investment Summit
  • Open Source Lisbon
  • Springboard Rise
  • Google local events

Educational Background

  • Oregon State University,
    Learning Experience Design (LXD) Certificate (2020 - PRESENT)
  • Universidad Nebrija,
    Master in Neuropsychology & Multiple Intelligences (MI): Adult Education (2019 - PRESENT) 
  • Universidade Lusíada do Porto,  Bachelor of Arts (BA), Design (2007 - 2010)

I see LEARNING as an ongoing process that takes place throughout one’s lifetime and beyond a formal educational context. It can occur at any time and place, and there’s no age limit to learn. The studies on neuroplasticity carried out by Blakemore and Frith (2007) tell us that the brain is able to learn for a lifetime and continually adapt to the environment: “Individual brains, like individual bodies, are different from each other but there is almost nothing that you cannot improve or change.”
Besides neurodiversity, the environment of each learner contemplates plasticity and flexibility in different degrees. Emotions play an important role too: In recent years, neuroscientists such as Joseph Le Doux and Antonio Damasio have conducted important research that has shaped the way that brain learning is perceived. For me, this means that both educators and learners should learn the skills necessary to manage their emotions and be able to transform them into positive behaviors. Learners’ brains respond differently to stress, psychological trauma, and threat.

I believe TEACHING should be diverse and adapted to each individual’s learning style. As an educator, I view myself as a facilitator of knowledge who enables a learner to become an experimenter, responsible for their own learning outcomes. I believe that as an educator it’s crucial to believe in each individual’s capacity to learn and embrace neurodiversity; no learner is less capable. Intelligence is more than the concept of IQ; it’s our ability to think, understand, elaborate, use information and experiences to solve complex problems or create. Intelligence isn’t stable or static, and it cannot be measured merely through tests and assessments. I believe that different types of intelligence play different roles in our personal development, therefore it’s important to understand how each mind expresses itself (Howard Gardner’s Theory of Multiple Intelligences, 1983). It is my responsibility as an educator to be flexible, to encourage and nurture each individual, regardless of their qualifications, and respect their self-concept and self-efficacy.

As a UX educator and LX designer, I expect learners to learn not only the technical concepts and user-centered process’ frameworks, but also develop critical thinking and problem solving skills. It’s equally important for my learners to be equipped with the tools and skills that will allow them to succeed in tomorrow’s job market and make a difference in our industry: active listening skills, empathy, teamwork, communication, collaboration.
UX is a multidisciplinary field with the ultimate goal of improving User Experience, therefore it’s important for learners to understand that there’s not a specifically right or wrong way to achieve a project’s goals. I expect learners to be able to advocate for the users, drive social impact through a customer-first approach, and ultimately create products and experiences that make people’s lives better.

I’m able to implement my philosophy of teaching through actionable measures: 

  • Project-based learning to promote exploration and discovery learning through experimentation.
  • Use technology in the classroom to promote active learning, both independently and in small groups through collaboration.
  • Use a variety of tools and training materials that will consider different learning styles and types of intelligence: visual, kinesthetic, tactile,…
  • Ensure that the learners understand what is expected from them by being transparent about evaluation criteria and project goals.
  • Develop a learner-centered curriculum that takes into consideration neurodiversity.
  • Encourage participation, not perfection. Positive error should be encouraged, it’s part of constructive learning.
  • Develop a safe and threat-free learning environment where learners are treated equally and feel comfortable to express their own opinions.
  • Request feedback and iterate constantly on learning strategies and adapt them based on learner’s needs.

I believe as educators, we need to apply what we teach and practice our beliefs by leading by example. Therefore, I believe that lifelong and brain-based learning applies to my work as an educator and my own professional growth as well.
I believe my professional development is continuous and lifelong, so it’s important for me to keep updated with new findings in the education and UX field, while learning new and relevant skills.
A challenge many brain-based learning educators face is understanding their own brain, and managing stress, exhaustion and fatigue. I believe the development of emotional intelligence (IE) is equally important to both learners and instructors so we can become conscious educators. Neuroscience and education in neuropedagogy must be a collaboration: the educational community must benefit from the discoveries of neuroscience.
An important way to measure my impact as an educator is through the skills and knowledge that my learners apply to their own work as professionals: “In the long term, education must aim for active use of knowledge and skill” (Perkins, 1992). I want to be able to assess continuously effective ways for my learners to apply effectively what they learn to real case scenarios.
Feedback is essential through the learning process. It’s important to use both formative and summative assessment strategies to assess the level of understanding of learners and evaluate what is working or not so we can adapt and evolve our learning strategies.

Leading by Teaching.

What is Learning Experience Design (LXD)?

Learning Experience Design (LXD) blends User Experience (UX) and Instructional Design.

Learning Experience Design (LXD) is all about creating a memorable learning experience for your students or your audience. It applies to: courses, training, educational content (videos, social media, blog posts) and programs with learning goals. It’s more than a course’s content or its profitability. It’s a holistic and impact-driven approach with the goal of improving the lives of those you teach.

The process of Learning Experience Design involves:

  • User Experience. The users of your program or course are the “learners“. 
  • Learning Science. It draws from neuroscience, psychology, cognitive science and other disciplines.
  • Content Design & Curation. In order to craft relevant content, it’s important to understand how learning occurs in the brain but also your learner needs deeply.

What can I help you with?

Course / Program Creation

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UX Career

User Experience Career

I want to pursue a career in UX

UX Training / Consulting

UX Training

I need UX training for my company or staff

Website & LMS

Website strategy for small business

I need to create a website for my course or business

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