Increase your value as a designer with UX strategy.

I teach UX skills to burned out designers & web professionals who want to upgrade themselves and increase the value of the services they provide.

Ana Santos User Experience Design

How to plan a profitable website strategy

profitable website strategy in 5 steps

Designers & Aspiring UXers: Learn UX

free UX curriculum

Meet me: UX Consultant & Website Coach.

Hi! I’m Ana. I teach teams & individuals how to create user-centered experiences that convert. I believe we all can contribute to creating a positive impact in the world.

A little about me:

I’ve worked with agencies and companies of all sizes, from start-ups to giant techs such as Google! I also mentor professionally, helping UX students at Springboard UX Career track and I also participate in nonprofit initiatives, such as European Innovation Academy, Bridge for Billions, and I’m open to volunteer my time and knowledge to one nonprofit or student in need every year (contact me to know more).

As a User Experience (UX) Consultant & Mentor, I can help you grow your business while delivering experiences that make people’s lives better. You’ll learn how you can build not only better products and websites but also a genuine brand that delights your users and convert them into long-term advocates through User Experience (UX) and Conversion Rate Optimization (CRO). 

If you are a creative brand or entrepreneur who cares about your customers and your business long-term vision contact me to apply for an exclusive program with me. If you think beyond short-term sales, despise manipulative tricks and value your loyal users, then we might be the right fit!

If you’re a UX student, aspiring UX designer, or designer wanting to improve UX skills, check my UX career page, I’d love to work with you.


Which stage are you at?

Product design and UX
I'm creating my product or service
Website UX
I want to build my own website

Grow a user-centered business that your customers love!

The User Experience Advantage

Create services & products that sell (and make an impact)

You have this amazing idea that solves all your problems. But you are NOT your users.

It’s true that great ideas often start when you “scratch your own itch“. But unless you validate these ideas, you’re taking huge risks investing time and money in building a product or service that is of no interest to your audience. It could be you’re addressing a problem that your audience doesn’t really see as a problem, or maybe you’re just designing the wrong solution for a valid problem. All of this can be tested and validated at different stages through your product creation process with a UX-focused approach. 

Confident woman working with photos
Cheerful young business woman

Time & money are valuable resources: save them!

It's less expensive to prevent a usability issue than fix it later with a complete redesign.

Remember that your user-centered project is an investment, NOT an expense. Through a Lean UX cyclic process, not only you will be able to test your product idea and validate your assumptions you will also be able to work on delivering the best experience you can at all touchpoints during your user journey. 

You can book a live review at any stage during your website or app development, even if it’s just a draft.

Great experience = Customer Loyalty

UX is a long-term investment. You're aiming for customer and brand loyalty & a sustainable business model.

Many businesses often only focus on short-term goals and immediate benefits from improving user experience. This often leads to spammy and pushy techniques and low customer retention. Not your business! Your business is in for the long run, so trust is essential.

Improving UX should be your mission and long-term plan. Aligning your business goals to your user needs will transform your visitors into customers and your customers into loyal brand advocates. 

Business Startup Plan Marketing Ideas

Grow a user-centered business that your customers love!