Grow your business by putting users first.

I help selected fashion, lifestyle & personal brands grow customer acquisition and retention through UX and CRO.

Ana Santos UX consultant, coach & mentor
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Meet me: UX Consultant & Career Mentor.

As a User Experience consultant, I help fashion businesses and personal brands (consultants, coaches, and service providers) create user-centered services and products that convert, packaged in a website that the users love!

Through User Experience (UX) and Conversion Rate Optimization (CRO) you’ll be able to build not only amazing products and websites but also a genuine brand that delights your users and converts them into long-term advocates.

If you are a brand that cares about your customers and the business long-term vision contact me to apply for an exclusive consulting program with me. If you think beyond short-term sales, despise manipulative tricks and understand the value of loyal users, then we might be the right fit!

I also help aspiring UX professionals kickstart their dream career.

The User Experience Advantage

Create better services and products – that your audience can't wait to buy!

You have this amazing idea that solves all your problems. But you are NOT your users.

It’s true that great ideas often start when you “scratch your own itch“. But unless you validate these ideas, you’re taking a big risk of investing time and money in a product or service that is of no interest to your audience. It could be you’re addressing a problem that your audience doesn’t really see as a problem, or maybe you’re just designing the wrong solution for a valid problem. All of this can be tested and validated at different stages through your product creation process with a UX-focused approach. Don’t take such big risks!

ux process design thinking
time is money UX

Save valuable resources: time & money!

It’s less expensive to prevent a usability issue than to fix it later with a redesign.

Now that you have the right product, be it an app, a web platform or simply a website where your users can purchase it, it’s essential to make it easy to use! Remember that your user-centered project is an investment, NOT an expense. Through a Lean UX cyclic process, not only you will be able to test your product idea and validate your assumptions you will also be able to work on delivering the best experience you can at all touchpoints. 

Make your product easy to use – and buy!

Useless to have a great concept if your app is a pain to use. Likewise, no point in having amazing products & services if people are unable to buy them or find them on your website.

My job is making your users’ life easier! Of course, just because someone “can” do something doesn’t mean they will. And that’s why UX is much more than usability. But still, usability is essential, the very bottom of the pyramid. Imagine someone is dying to buy that dress from your online store, but the process is so difficult (or even impossible!) that they simply give up and go somewhere else. Same if you have built a pretty useful app – again, if it’s not easy to use, it’s less likely your users will stay for long.

usability review consultation
CRO Conversion Rate Optimization-min

A great experience makes your users remember you, refer you – and come back!​

UX is a long-term investment. Once you start caring about your users, you’ll become a brand your audience trusts and remember.

Because of how good UX improves conversions, many businesses often only associate that to short-term goals. But that’s far from being the most impactful advantage of working in UX. Improving the user experience should be your long-term mission. Once your business aligns to your user needs, your brand will be able to achieve long-term success and transform customers into loyal brand advocates.

Grow a user-centered business that your customers love!

CRO (Conversion Rate Optimization)

Sell more, convert more!

It’s great that your user needs are met, but you still need to take into consideration your business goals and how to align them with those of your users. 

Conversion Rate Optimization (CRO) is an ongoing strategic process to get your users to perform an action on your website or page that benefits your business. But that doesn’t mean tricking people or getting them to perform actions that don’t benefit them. That’s why UX and CRO work so well together. By aligning your user needs to your business goals you ensure you focus on your business while also caring about your audience.

It's great that your user needs are met, but you still need to take into consideration your business goals and how to align them with those of your users. Conversion Rate Optimization (CRO) is an ongoing strategic process to get your users to perform an action on your website or page that benefits your business. But that doesn't mean tricking people or getting them to perform actions that don't benefit them. That's why UX and CRO work so well together. By aligning your user needs to your business goals you ensure you focus on your business while also caring about your audience.
CRO to get rid of marketing plan with holes

Make the most of your marketing budget

Even the most well thought marketing plan will not succeed if you’re sending all your highly targeted traffic to a page that doesn’t convert! What a waste!

Think about this: You’re paying the same to bring a certain amount of people to your website or landing page. The only difference is that if you optimize your destination page to conversion, then you’ll be converting more of those visitors into customers or leads.