Unfortunately, due to high demand, the applications for my mentorship program are currently closed. We'll be back soon.
Meanwhile, you can still book an ad-hoc portfolio review

UX Coaching & Mentorship

UX career coach & tutoring support, application-only, tailored to your unique individual needs as a UX designer.

Pick the format that works for you

UX Career Coach & Mentoring

My coach removed the word “can’t” from my vocabulary. — Michael Phelps, Record-breaking Olympic Swimmer

Welcome to our program

What is this program all about? Why do you need a UX career coach?

We're partnering together to provide you with an exclusive apply-only program that it's 100% online and provides you with 24/7 mentorship support ↓
UX Career Coach with Werner and Ana

Welcome to our UX mentorship & coaching program, tailored to your individual needs as either an aspiring UX designer or established designer looking for growth. Let us become your UX career coach!

Is this program for you?

  • You’re switching careers and transitioning to UX from a different field;
  • You’re a burned out freelance designer who wants to increase their value by adding UX to their skillset;
  • You’re a student or graduate looking for your first UX job or internship;
  • You’re the solo UX designer in your organization;
  • You’re an experienced designer looking for your next UX challenge or next career move.

If you meet any of the above criteria, then we strongly believe we can help you!

Why formal mentoring?

isn't that supposed to be "free"?

Don’t get us wrong, we do believe there’s huge value in organic relationships and informal mentorships. However, they don’t replace a structured program. Our program is based on a professional relationship where we commit to provide you with a consistent and reliable UX career coach service.

Our program is tailored to your specific needs and borrows elements from coaching, mentoring and tutoring. 

Amongst common goals, these can include but not limited to:

  • Accelerate your growth in UX;
  • Explore your UX career options;
  • Achieve your personal goals;
  • Add value to your web design projects;
  • Get structured guidance, feedback, and advice.
Werner UX Career Coach and Ana UX Coach

Compared to non-mentored employees, employees who receive mentoring receive higher compensation, a greater number of promotions, feel more satisfied with their career, feel more committed to their career, are more likely to believe that they will advance in their career. — The Journal of Applied Psychology (source)

UX career coaching program
UX career coaching program
UX career coaching program
Throughout her UX career, Ana worked in a variety of settings: freelancer, in-house, with digital agencies, startups and giant techs like Google ↓
Ana Santos UX Coach UX Educator

meet your UX Career Coach

Why Ana?

Ana has 10+ years of experience in design, having started her UX career by transitioning from a visual design background. Since then she has had many different roles, from UI/UX through User Research to consulting and education.

She knows what it feels like to feel overwhelmed with the information and options out there.

Throughout her UX journey, Ana has worked and collaborated with companies like Google, Adobe, Springboard and European Innovation Academy.

She has helped countless students and professional designers from different backgrounds to land their dream job.  

Ana doesn’t claim it’s impossible to do this journey on your own. She’s only here to make this process easier for you.

meet your UX Career Coach

Why Werner?

As a UX lead and manager, Werner has a lot of experience recruiting and hiring designers and developers for his UX team. His hiring background will provide you with invaluable insights and an additional perspective from a manager point of view.

Werner has transitioned to UX many years ago from a development background, so he knows all about handing over designs to developers and other helpful advice you may need when sharing design deliverables with your team.

Werner’s real magic power, however, is his brand storytelling skills and expertise in personal branding. With a focus on career branding, Werner will help you craft your own career brand so that you can communicate your value, justify your career switch and tell a compelling story to those who might want to hire you.

Besides being the Head of Design at an agency based in South Africa, Werner also works on writing & storytelling projects for personal brands ↓


Werner Griesel UX Career Coach

We helped students & aspiring UX designers who have enrolled in courses like:

...and others! Even self-taught.

Why UX coaching + mentoring?

Do you need a UX coach? A UX career coach? A mentor? A tutor?

We borrow elements from both coaching and mentoring methodologies to provide you a program that is tailored to your unique needs.

  • As mentors, we’ll support you, guide you and advise you;
  • As coaches, we’ll help you grow your skills and confidence so you’re able to make your own decisions;
  • As coaches, each session will have a foundational structure according to your tailored program goals;
  • As mentors, we’ll encourage you to add your own agenda to each session and establish your priorities;
  • Goal-setting and action plans are part of our program in order for you to achieve the results you want;
  • Duration will vary from a coaching perspective to an ongoing mentorship / support program, according to your needs.
UX career coach and mentoring vs coaching
Source: Stephen Fairly, 2003

Research shows that coaching has positive effects on performance and skills, well-being, coping, work attitudes, and goal-directed self-regulation. — The Journal of Positive Psychology (source)

What can a UX career coach help with?

ux career goals

Achieve Your UX Career Goals

Whether you’re getting started or you want to advance in your UX career, the path can be daunting without a UX career coach or guide to support you.

For junior designers, the options are overwhelming: becoming generalists, specialists, working in-house, agency, freelance? Should you focus more on User Research or Interface Design?

We’re here not only to help you gain clarity but support you through your own process of decision making.

Improve Your Portfolio Strategy

Your UX portfolio can be an invaluable tool during your job seeking process, especially if you’re just starting out in UX! In this case, your work should be relevant to the type of jobs you want to attract and show evidence of your skills.

A UX career coach can help you and guide you throughout the process of building your portfolio, regardless of the stage you’re at, while providing you with accountability and much needed support.

Learn UX with Your UX Coach (es)

It’s easy to feel overwhelmed with so much information available online, especially if you’re a beginner.

The reason why most self-paced courses have low completion rates is because they lack structured support, a sense of community and accountability.

A mentor and/or a UX career coach will keep you accountable while providing you extra support for your self-paced initiatives. 

ongoing feedback from your ux career coach
Ongoing Feedback & Support from your UX Coach

Many designers are not able to obtain timely and regular feedback from someone they trust. You can (and should) be part of design communities and engage with your peers, both those at the same stage as you and those more experienced than you.

Whether you landed your first UX role or big project, or are a solo UX designer who feels completely alone in their journey, our program will guarantee you always have someone to give you prompt feedback and support, in this case, your own personal UX career coach.

I'm sold. How do I get started?

Step 1. Application Form

It’s time to fill our short application form with love and care! We take a limited number of mentees, so this is the first step to understand if we’d be the right fit to work together.

When we offer free sessions, please be aware these are very limited so only request one if you are seriously considering working together, being mindful and respectful of our time or give others that opportunity otherwise. If you don’t want to invest in a full program or don’t need a UX career coach at this stage, feel free to book an individual on-demand session with Ana or Werner instead.

UX career application
UX career coaching screening

Step 2. Approval Process

If we both feel we’re the right fit to work together, you’ll receive a proposal to sign up for a tailored subscription that you can cancel anytime.

The cost of the program depends on your needs and goals, and the amount of support you’ll receive from your UX career coach. You’ll receive guidance to pick the best option for you. 

Once paperwork is done, congrats! You’re part of our official program. 

Step 3. Book your slots with your UX career coach (es)

Our program allows you to book a specific number of sessions via Zoom and/or voice channels, with your UX career coach: Ana and/or Werner, depending on our agreed scope.

Some plans include 24/7 email support for SOS feedback and annual plans include a tailored shared document to track your progress and goals.

To make the best use of the program, we highly recommend a consistent time to meet on the same day(s) and time every week. This way we avoid availability conflicts and it helps us create a routine and structure!

If that’s not possible, you’ll need to book all your monthly slots in advance to avoid not being able to find slots that suit your schedule.

UX career slots

Step 4. Tracking progress + 24/7 UX coach support

When we start working together, we’ll send you a common tracker and editable template to provide us with a workspace where we can share feedback and resources with you!

For some plans, you get unlimited email support if you need to ask a quick question or need additional project feedback. 

Pricing: How much does it cost to hire a UX career coach?

Pricing starts at $400/month for 1:1 dedicated mentorship and $89/month for established groups (you need to bring your own group, min 4), depending on the type of support you need.

What if I can't afford it?

Let's work together


Unfortunately, due to high demand, the applications for my mentorship program are currently closed. We'll be back soon.
Meanwhile, you can still book an ad-hoc portfolio review