Track Your Visitors
First thing to implement once your website is live, so you can start analysing your users and serve better your visitors and customers.
Even if you don't have a clue about how to use Google Analytics, you need to have it implemented on your website. When it's time to analyse your data, improve your performance and collaborate with a digital marketer or web designer, you'll thank me later.
Besides being a link shortener, Bitly also lets you analyse the performance for each link you create. Their handy reports give you lots of great info, including which social media platforms were used to share your links.
Hosting & Domains
If it's now time to buy your own domain and decide on your hosting provider, feel free to check my recommendations.
If you have a WordPress website and want peace of mind, one-click backups, increased security and performance, then I recommend Managed WP Hosting. Flywheel is a great choice because it has affordable plans for small businesses.
Tools to help you create valuable content.
Need content ideas? Why don't you write a piece of content about something that your audience is already searching for? Simply enter a keyword and AnswerThePublic will let you know which questions need to be answered.
Tools, products and material to help your website perform and convert better.
Is your website persuasive enough? Why aren't your visitors buying from you even if your website is professional, fast and user friendly? Download my UI Persuasive Guidelines Checklist for free to find out what else could be missing.
There's a time and place to DIY. But there are also tools out there that will make this process easier.
Canva won't replace the need for a designer but it can help with several graphic design tasks, specially if you're on a budget. Start creating graphics for your social media posts in just a few minutes.
If you don't need something custom at the moment, you can always try a premade template. Creative Market has a great selection of template packs, from logos through website themes to email templates crafted by quality independent designers.
If you are unable to start your website from scratch, you can use a WordPress theme (or static website template) from Theme Forest. Remember to use premade themes with caution and remove as many unneeded plugins as you can.
Even though you should keep them to a minimum, there are some plugins that can save you lots of headaches.
Books that have inspired me somehow.
In Give and Take: A Revolutionary Approach to Success, considered by Washington Post one of the books every leader should read, Adam Grant shows us how helping others drives our own success by dividing the world into three types of people: takers, matchers, and givers.
Rework goes straight to the point and shows you how to rethink your own way of working. It's an inspiring business book that will make you understand you need less than you think, and the rest are just "excuses".
Great Thinkers is an amazing collection of sixty of the most important and most useful ideas of Eastern and Western culture. The focus of this book is to present some of the greatest minds of our time.