How can a growth driven website help your business?
Traditional web design is risky. I'm GDD (Growth Driven Design) certified by Hubspot and I apply this method to my web design process in order to boost conversion rates and drive optimal results using real data.
With traditional web design based on assumptions, you risk unexpected costs (out of scope), delays and lack of return on investment.
Every GGD website process is composed of three main stages: Strategy, Launch Pad, and Continuous Improvement. This allows us to make data-driven design decisions and continuously learn and improve.
Working with Ana- from conception to execution- has been a near-seamless experience: quite a feat when making a entirely new website and transferring domains! She's a rare creative with the ability to manifest your vision; mine turned out better than I'd ever hoped. If you need a website or custom graphics, stop wasting time and start building your dream (with Ana). — Christian Brown, Author
How much is the investment?
45-day flex website:
Strategy and goal planning
UX research & fundamental assumptions
Wireframes & prototype
Live website 80/20 wishlist
* based on a 12 month growth driven design (GDD) retainer
from $5,000 p/month
12 month retainer with website strategy.
Website performance roadmap
UX & action items
CRO: Conversion rate optimization
Data analysis & Analytics reports
Monthly performance reviews
What's the process?
Brief & Strategy Call
In order to build you a website focused on growth, I will need to learn about your audience and understand how your website aligns to their needs. During the strategy phase, we'll define clear business objectives and we will focus on your end user. The data we'll be gathering will help us to fulfil your customers' needs, understand their pain points and adapt your website to ensure a smooth user journey.
Starting with strategy will enable us to prepare a wishlist of ideas to implement. For your launch pad website, we'll be using the 80/20 rule, where we'll implement 20% of items that will produce 80% of the impact for your users.
Wireframes / Prototype
This phase will include the basic outline of your website (low fidelity wireframes) into a prototype based on the agreed page outlines / flows. See 'What is a wireframe'?
This a very important step and it's when we'll be aligning your content, features, and goals. If we're working alongside a copywriter, they'll be involved at this stage. We won't proceed to the next step until we the final content and structure are approved.
Now that you know how your website will work, it's time to decide on how it will look like. We'll agree on colors, fonts and styling in general. See 'What are Style Tiles'?
Review everything carefully, because changes beyond this stage will be out of scope.
Launch Pad Development
I'll start developing your launch pad website on a staging environment based on the structure and style guidelines agreed on step 4 and 5. Remember the launch pad is not a "finished" website, because a website is never "finished". It is however a professional website based on fundamental assumption and which reflects your business values.
Once you sign off and approve the launch pad website, we're ready to go live! You need to buy a domain if you don't have one yet, but don't worry I'll guide you through the process. I use Flywheel managed WP hosting to host your website. Your account will be transferred to you as the owner, where you'll be billed accordingly. Once your launch pad goes live, we're ready to start gathering data from your real users!
Your 12-month retainer package will involve sprint cycles, each composed of four phases: plan, build, learn and transfer. During each cycle, we'll start a plan focused on a specific metric you want to improve. The highest impact ideas will be prioritized and tested.
You'll receive free WP training in case you want to stop renewing your 12-month retainer and implement basic changes yourself.