One Page UX Review
Single one-page optimization audit.
Why do I need a one-page UX review?
In one sentence, because you want to be sure the page you're sending traffic to is highly optimized and conversion goal-focused.
So, what's in for you?
- Get your visitors to actually convert into customers
- Stop spending money in adverts that aren't bringing you sales because they're directing your audience to an unoptimized page
- Stop losing customers because they can't find their way
- Gain customers who are genuinely interested in your product and/or service
- Make your customers come back
- Make your customers trust you
- Make your customers do what you want them to do without tricks (align your business goals to your user needs)
- Notice improvements even without data yet
When is the right time to have my first page reviewed?
- Right from the very beginning, to have your page complying with basic usability principles
- Right from the very beginning, to test industry best practices and gather data about what works best for your product and service
- Before you start your marketing plan and start driving traffic to ANY landing page
- Once again, after you already have solid traffic and/or customer database to continue making data-driven decisions
- Regularly, adapting your website as your users and business needs evolve! (your website is an ongoing job!)
Disclaimer: Usability inspection audits (based on heuristics and best practices) are not a replacement for testing your interface with real users!
Which pages will you be reviewing?
For this specific audit, I will be reviewing one single page. This page can be related to one of your products / services, or one of your marketing campaigns.
- Your sales page promoting a specific product or service
- A targeted landing page associated to a specific campaign
- Simply your homepage
Ideally, this page will be the page you're sending the most traffic to (especially if it's paid traffic).
What is this review for?
Particularly useful if you don't have data yet:
If you don't have data yet, I'll do a heuristic evaluation (best practices and usability analysis).
- To have a clear understanding of what needs to be improved before testing with real users or leading traffic to this page
- To be guided through what needs to be done to start gathering data
- To give you an idea of what you will need to test with your target audience
- To avoid major usability mistakes
- To avoid major loss of conversion opportunities
- To be aware of all the factors involved in the success of an online business model
What is this review NOT for?
- Reading your visitors or customers' minds before you have data! (All best practices need to be tested)
- A replacement for user testing or A/B testing
- An excuse to not gather data about your audience
- An excuse to not work on your actual product (it isn't enough that you have a good product, but you DO need a good product and a product that your visitors actually want)
- An excuse to poor targeting (it doesn't matter how optimized your page is if the people you're targeting don't have a need for your product)
What are the requirements?
- You need to have at least one page to be reviewed (obviously!)
- You need to have your branding work done
- You need to know who you're trying to target (even if you don't have data yet)
- You need to have a product or service that is relevant to your target audience.
What is included in this mini UX review?
- Mini UX review focused on one page: homepage, landing page or sales page
- Major Usability Issues
- Missed Conversion Opportunities
- Identification of the main area for improvement
- Short list with usability recommendations
- Short list with A/B testing recommendations (to optimize for conversions)
- Actionable Next Steps
- Optional: Delivered via Online 1:1 Workshop (add-on)