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UX User Experience.

What is UX?

User Experience (UX) is every single aspect of the end user's interaction with your company, services, and products (Nielsen-Norman Group's UX definition).
But what does that mean for your website and business? Have you ever felt so frustrated after trying to complete a task on a website that you've ended up giving up on it completely? Maybe you wanted to research a certain piece of information or buy a product. Yet, the terrible user experience stopped you.
Good UX means you focus on your user's goals and learn how to align them with your own business goals. If you make your visitor's lives easier, it will also be easier for them to buy from you. But that's not enough. Make your customers trust you and love you, by providing them with a great and honest experience.

"Ana is a fount of knowledge when it comes to UX design, always willing to develop her know-how and stay fresh with her designs. She also cares about enabling the potential in others, which is what I have appreciated her for the most while working together, having taught me user-centred design skills and concepts."  Teodora Busurca, co-founder at SBC

How much does it cost?

Pre-Launch / Pre-Redesign

UX Audits

from $590

I'll do a detailed analysis of your website to identify strengths, weaknesses, and areas of improvement based on your goals. Depending on your project, it can include any of the following:

Expert Review (Heuristic Evaluation - What is this?)
Major & Minor Usability Issues List
Competitor Analysis Report
Research-based UX Recommendations (user experience)
Research-based CRO Recommendations (conversion rate optimization)
Recommendations to implement
Suggestions of A/B tests to implement

Mini Page Review


Have your current website page reviewed by a professional against a set of usability standards and CRO best practices. The result of this analysis can be used for a redesign.

One page review: homepage, landing page or sales page
3 Major Usability Issues
1 Missed Conversion Opportunity
3 Actionable Steps
Suggestions for improvements and implementations


Post-Launch / Post-Redesign

Mini Page Review


Have your new page reviewed by a professional against real data you've already gathered. The result of this analysis can be used to continue improving your page and adapt it to your evolving user and business needs.

One page review: homepage, landing page or sales page
Quick user tasks analysis (user goals
Review of conversion opportunities (business goals)
3 Actionable Steps
Suggestions for improvements and implementations

UX Consultations

$65 p/hour

My UX consultations are open to business owners or managers who need guidance on the next steps needed to make their website succeed, and also to designers and developers who need feedback on their projects.

I'm qualified to give any advice on the following:

Website usability -  Major usability issues on your website evaluated against a set of heuristics for user interfaces.
Website strategy - UX strategy guidance and website planning.
Design Reviews
Content Structure & Hierarchy
Information Architecture & Navigation
UX Training - Available for 1:1 training sessions, custom-tailored to your needs.

Ready to boost conversions?

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