Website Design 

"Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%."
Source: Forbes

Exclusive Web Design Packages*

My WordPress Website Design services are especially designed for busy entrepreneurs who are bootstrapping their service-based business. There are packages and payment plans for every budget so you can let a professional handle your website design and you can dedicate your time doing what you truly love! I also collaborate with agencies and other designers, so contact me if you need to deliver a highly strategic website package to your clients.

*You need to apply first: limited to selected projects.

Website Package Nurturing

Nurturing

$2460 VAT incl
  • PAY-AS-YOU-GO PAYMENT PLANS
  • Domain & Hosting Setup*
  • WordPress Website Setup
  • Blank Theme (design from scratch)
  • Ideal Client Profile
  • User Interviews (User Research)
  • Data-driven Persona (Ideal Client Profile Validation)
  • Customer Journey Mapping
  • Competitive Analysis
  • Website Initial Strategy
  • Website Content Strategy**
  • Sitemap Planning & SEO Keyword Research
  • Wireframes
  • Moodboards & Style Guide
  • User Testing
  • Up to 10 Pages
  • Up to 3 Page Layouts Design
  • Up to 2 Extra Elements (eg. pop-up)
  • Integration with Email Service Provider (eg Mailchimp)
  • Basic & Advanced Forms
  • Premium Plugins Access & Visual Editing
  • On-site SEO (basic setup)
  • Basic Analytics Setup
  • Google Tag Manager Setup & Advanced Analytics Setup (Goals, Audiences, etc)
  • WP Mini-Training
Website Package Strategic

Strategic

$6760 VAT incl
  • PAY-AS-YOU-GO PAYMENT PLANS
  • Domain & Hosting Setup*
  • WordPress Website Setup
  • Blank Theme (design from scratch)
  • Ideal Client Profile
  • User Interviews (User Research)
  • Data-driven Persona (Ideal Client Profile Validation)
  • Customer Journey Mapping
  • Competitive Analysis
  • Website Initial Strategy
  • Website Content Strategy**
  • Sitemap Planning & SEO Keyword Research
  • Wireframes
  • Moodboards & Style Guide
  • User Testing (Unmoderated)
  • Up to 10 Pages
  • Up to 3 Page Layouts Design
  • Up to 2 Extra Elements (eg. pop-up)
  • Integration with Email Service Provider (eg Mailchimp)
  • Basic & Advanced Forms
  • Premium Plugins Access & Visual Editing
  • On-site SEO & Keyword Research
  • Basic Analytics Setup
  • Google Tag Manager Setup & Advanced Analytics Setup (Goals, Audiences, etc)
  • WP Mini-Training
Website Package User Centered

User-centered

$9890 VAT INCLD
  • PAY-AS-YOU-GO PAYMENT PLANS
  • Domain & Hosting Setup*
  • WordPress Website Setup
  • Blank Theme (design from scratch)
  • Ideal Client Profile
  • User Interviews (User Research)
  • Data-driven Persona (Ideal Client Profile Validation)
  • Customer Journey Mapping
  • Competitive Analysis
  • Website Initial Strategy
  • Website Content Strategy**
  • Sitemap Planning & SEO Keyword Research
  • Wireframes
  • Moodboards & Style Guide
  • User Testing (Moderated)
  • Up to 10 Pages
  • Up to 3 Page Layouts Design
  • Up to 2 Extra Elements (eg. pop-up)
  • Integration with Email Service Provider (eg Mailchimp)
  • Basic & Advanced Forms
  • Premium Plugins Access & Visual Editing
  • On-site SEO & Keyword Research
  • Basic Analytics Setup
  • Google Tag Manager Setup & Advanced Analytics Setup (Goals, Audiences, etc)
  • WP Mini-Training

*domain & hosting costs not included.

** content strategy doesn’t include copywriting, you still need to provide all content.

FAQ

I only accept a few selected website design projects as even though I LOVE designing websites, it’s not my main focus or core of my work at the moment. So in order for you to be selected you need to apply.

These packages have been added due to popular demand and born from the need to help new entrepreneurs and businesses during an initial stage of setting up their online business.

NO, there’s no “à la carte” option, which is a good thing, because:

a) If I had to quote each item individually, believe me, it’d be cost much more. The purpose of these packages is to offer affordable options that still allow us to build a high-converting website that works for you and your business.

b) It’s essential to follow a process if you want your website to be high-converting, aligned with your goals and user needs. Skipping some of these steps (even if you think you don’t need them) will cost you more in the long run. So if we’re working together, I want to make sure I’m providing real value.

We can’t expect to remove a few ingredients from a recipe and achieve the same results.

No, sorry, not for custom design. I only do discounts for certain products such as courses in special occasions (Black Friday). I believe that I’m already providing huge value with these affordable web design packages.

If you have a project that doesn’t fit any of these packages and requirements, please contact me and let’s have a chat about it. Depending on the complexity and my availability, I might either direct you or collaborate with some of my partners and still integrate components of User Experience in the final proposal. 

The Web Design Process
Domain & Hosting Setup

Domain, Hosting & WordPress Setup

Everything is getting simple and easier to setup nowadays, including WordPress. However, doing it yourself involves time you could be spending doing the things you love and are truly good at.

I’ve created these packages to make sure I’d be able to support you every step along the way. I’ll setup everything for you based on your desired options so you’re comfortable choosing the providers that are perfect for you.

Included in any of the packages.

Ideal Client Profile

You need to know you’re serving and who your website is for. Defining who you want to target is essential to get clear on your website strategy and craft a research plan.

If you purchase any of my research-driven packages (“Strategic” or “User-centered“) I’ll go through your Ideal Client Profile with you. We’ll review any assumptions and data you have and identify gaps that will need to be filled through research. 

If you purchase the “Nurturing” package, I’ll ask you to provide as much info as you can, so it’s highly recommended you’ve conducted previous research.

Ideal Client Profile
user interviews user research

User Research: Understanding Your Real Users

User research plans are included in my “User-centerered” packages. It’s highly recommended if you have never conducted research on your customers or potential customers before.

We’ll be validating your ideal client profile, typically through semi-structured deep interviews. Scheduling and recruitment of users is included in the “User-centered” package.

Competitive Analysis

You might have already checked some of your competitors’ websites and you might even know what you like and dislike about them.

But do you know…

  • What are they doing wrong and well in terms of usability?
  • Which functionalities and features from other websites does your audience find useful?
  • What are your audience’s feelings about more subjective concepts associated to design, brand, color and feel?
  • What values do your competitors have, and how do you differentiate?
  • And many other useful insights that will help you define a website strategy.

 

Competitive analysis is highly recommended and it’s included in “Strategic” and “User-centered” packages.

competitive analysis
website strategy

Website and Content Strategy

Defining your website strategy is included in all packages, because that’s not something I’ll ever allow you to skip.

There’s much more to be done than just defining your initial website strategy though. Content strategy is a whole process on its own, from the navigation and type of pages you want to include to the actual placement of your content within each page. That’s all part of strategy.

More in-depth content strategy is only included in the “Strategic” and “User-centered” packages. Copywriting services aren’t included but I can provide you a quote from one of my trustworthy partners beforehand.

Sitemap & SEO Keyword Research

Putting it simple, a sitemap is a list of all the pages of your website. 

All my packages include on-site SEO implementation, meaning you’ll be providing me with your own keywords and descriptions but it’s highly recommended we work with a SEO expert.

Keyword research and SEO strategy is included in the “Strategic” and “User-centered” plans and we collaborate with a SEO specialist for this purpose. All costs are covered by me in these packages.

Content Strategy & Sitemap

Wireframes

A website wireframe is also known as a “screen blueprint”. They represent the layout, interactions and placement of elements on each page. 

During the wireframing stage, it’s faster and easier to make changes, so we’ll save a lot of time and money every time we need to reiterate.

There are no visuals and colors at this stage, so we can focus on functionality and content first!

Moodboards & Style Guide

A moodboard gets everyone’s creative juices flowing, but most of all, it’s an important tool to communicate a shared vision.

How about the style guide? It’ll basically define the “style” of your website, that will include typography, colors, buttons, etc. 

You’ll also have access to all these elements on a separate page of your website so you can just copy paste later!

user testing

Testing Concepts & Functionality With Your Real Users

I know you have your own brilliant vision, and that’s great, because we want to ensure we’re designing a website that aligns with your brand strategy.

But we also need to think of your users, the ones who’ll be visiting your website.

Usability testing is one of the many methods of research used professionally by UX professionals. In all packages except for the “Nurturing“, I’ll be conducting some sort of testing with real people that match your target audience’s characteristics! 

Let's Design from Scratch!

Once we’re done with the research, strategy and design direction, your website will be designed from scratch using a blank theme + the premium version of my favorite visual editor called Elementor Pro (included in your package) so you can change and add content easily afterwards. 

All your design will be custom and unique, and we’ll only use the plugins you really need to avoid a slow and bloated website! And yes, this applies to all packages.

Website Design
Web Design Layout

Up to 3 Page Layouts So You Can Add Your Own Pages Later

This all sounds great, but what if you need to create more pages later? After all, the advantage of a self-hosted WordPress website is total freedom and control!

I’ll make it easy for you, I’ll create up to 3 page layouts that’ll only require you to input text. 

Typically these are: Inner page, Blog page, Blog post; but you can replace these with others. If you need more templates (example: Landing Page) ask for a custom quote!

 

Up to 2 Extra Elements Designed

Besides the ready-to-use page templates, you’ll also have up to 2 extra elements designed by me.

What does this mean?

Pop-ups, additional headers or footers, modals, basically anything that you can plug into any part of your website! Pretty cool, huh?

pop-up design
email service integration

Integration with your Email Service Provider

This is pretty much an essential feature of any website nowadays, so of course it’s included with any of the packages.

Basically this means I’ll add any forms you need so you can get mailing subscribers regardless of the email service you use (mailchimp, convertkit, etc) 

All the functionality for service-based businesses

None of these packages include ecommerce or membership functionality (ask for a quote if you need any extras), but as a service provider, you’ll have all the functionalities you need to start running your business! 

Any forms you need (from basic to advanced, conditional, etc), calendar integration, visual editor, and a professional website that can grow with you!

Website functionality

Analytics Setup

Having a website just for the sake of it, isn’t worth it! You need to setup goals and track your own metrics. 

I’m partnering with Digital Marketing specialists to handle any complex setups.

Depending on your package, this setup could involve the basic Google Analytics setup or more advanced setups such as tracking goals and events through Google Tag Manager. We’ll also add any other tracking codes for tools you want to use.

WordPress Mini Training & Ultimate Freedom

Once I’ve helped you build the foundation, I want to let you fly! 

These packages were built especially for entrepreneurs who want to regain the control over their own website (but still appreciate a little help in the process). 

So you’ll get a mini video training by the end of our project together, explaining the basics on how to change and add stuff on your own website. You’ll be amazed at how easy it is, now that everything is beautifully designed and setup for you.

You’ll also get a free session (optional) if you want to ask me any questions and during 1 full month, you have free support to give you some peace of mind while you adapt to your new website.

Enjoy the freedom & growth.

Website Optimization

"Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages."
Source: Hubspot
Landing Page Optimization Academy

from $160

Beginner Course
Landing Page Optimization Academy
Mini Website Review
(Live or Recorded)

$199 (VAT incl)

up to 60-min
Live website audit

Learn how User Experience can make your online business thrive!