UX Coaching & Mentorship

Application-only tailored coaching program for UX designers.

Pick the format that works for you

QuestKit UX Career
in partnership with Werner Griesel @Brandflex.co

My coach removed the word “can’t” from my vocabulary. — Michael Phelps, Record-breaking Olympic Swimmer


Welcome to our program!

What is this all about?

Welcome to our UX mentorship & coaching program, tailored to your individual needs as either an aspiring UX designer or established designer looking for growth.

We’re partnering together to provide you with an exclusive apply-only program that it’s 100% online and provides you with 24/7 mentorship support.

Is this program for you?

  • You’re switching careers and transitioning to UX from a different field;
  • You’re a burned out freelance designer who wants to increase their value by adding UX to their skillset;
  • You’re a student or graduate looking for your first UX job or internship;
  • You’re the solo UX designer in your organization;
  • You’re an experienced designer looking for your next UX challenge or next career move.


If you meet any of the above criteria, then we strongly believe we can help you!


isn't that supposed to be "free"?

Don’t get us wrong, we do believe there’s huge value in organic relationships and informal mentorships. However, they don’t replace a structured program. Our program is based on a professional relationship where we commit to provide you a consistent and reliable service.

Our program is tailored to your specific needs and borrows elements from coaching, mentoring and tutoring. 

Amongst common goals, these can include but not limited to:

  • Accelerate your growth in UX;
  • Explore your UX career options;
  • Achieve your personal goals;
  • Add value to your web design projects;
  • Get structured guidance, feedback, and advice.

Compared to non-mentored employees, employees who receive mentoring receive higher compensation, a greater number of promotions, feel more satisfied with their career, feel more committed to their career, are more likely to believe that they will advance in their career. — The Journal of Applied Psychology (source)

Why Ana?

Ana has 10+ years of experience in design, having started her UX career by transitioning from a visual design background. Since then she has had many different roles, from UI/UX through User Research to consulting and education.

She knows what it feels like to feel overwhelmed with the information and options out there.

Throughout her UX journey, Ana has worked and collaborated with companies like Google, Adobe, Springboard and European Innovation Academy.

She has helped countless students and professional designers from different backgrounds to land their dream job.  

Ana doesn’t claim it’s impossible to do this journey on your own. She’s only here to make this process easier for you.

Ana Santos Learning Experience Design - Create Your Own Online Course
Throughout her career, Ana has worked as a freelancer and in-house UX designer, with digital agencies, startups and giant techs such as Google. Now she's an independent UX consultant and educator.

Why Werner?

As a UX lead and manager, Werner has a lot of experience recruiting and hiring designers and developers for his UX team. His hiring background will provide you with invaluable insights and an additional perspective from a manager point of view.

Werner has transitioned to UX many years ago from a development background, so he knows all about handing over designs to developers and other helpful advice you may need when sharing design deliverables with your team.

Werner’s real magic power, however, is his brand storytelling skills and expertise in personal branding. With a focus on career branding, Werner will help you craft your own career brand so that you can communicate your value, justify your career switch and tell a compelling story to those who might want to hire you.

We helped students & aspiring UX designers who have enrolled in courses like:

...and others! Even self-taught.

Why coaching + mentoring?

We borrow elements from both coaching and mentoring methodologies to provide you a program that is tailored to your unique needs.

  • As mentors, we’ll support you, guide you and advise you;
  • As coaches, we’ll help you grow your skills and confidence so you’re able to make your own decisions;
  • As coaches, each session will have a foundational structure according to your tailored program goals;
  • As mentors, we’ll encourage you to add your own agenda to each session and establish your priorities;
  • Goal-setting and action plans are part of our program in order for you to achieve the results you want;
  • Duration will vary from a coaching perspective to an ongoing mentorship / support program, according to your needs.
stephen_fairley coaching differences
Source: Stephen Fairly, 2003

Research shows that coaching has positive effects on performance and skills, well-being, coping, work attitudes, and goal-directed self-regulation. — The Journal of Positive Psychology (source)

Popular use cases for UX coaching & mentoring

Achieve Your Career Goals

Whether you’re getting started or you want to advance in your UX career, the path can be daunting.

For junior designers, the options are overwhelming: becoming generalists, specialists, working in-house, agency, freelance? Should you focus more on User Research or Interface Design?

We’re here not only to help you gain clarity but support you through your own process of decision making.

UX Portfolio
Improve Your Portfolio Strategy

Your UX portfolio can be an invaluable tool during your job seeking process, especially if you’re just starting out in UX! In this case, your work should be relevant to the type of jobs you want to attract and show evidence of your skills.

We’ll help you and guide you throughout the process of building your portfolio, regardless of the stage you’re at, while providing you with accountability and much needed support.

Live classes
Learn UX with Us

It’s easy to feel overwhelmed with so much information available online, especially if you’re a beginner.

The reason why most self-paced courses have low completion rates is because they lack structured support, a sense of community and accountability.

A mentor and/or coach will keep you accountable while providing you extra support for your self-paced initiatives. 

Ongoing Feedback & Support

For many designers, not being able to obtain timely and regular feedback from someone they can trust is a real problem they experience. It’s true that you can (and should) be part of design communities and engage with your peers, both those at the same stage as you and those more experienced than you.

But when it comes to advice from someone who’s senior and more experienced, you want to establish a relationship first, know their work, and know you can trust them to grow.

Whether you landed your first UX role or big project, or are a solo UX designer who feels completely alone in their journey, our program will guarantee you always have someone to give you prompt feedback and support.

You can even get unlimited email support and detailed project feedback while you grow your skills and confidence on a new job or gig.

I'm sold. How do I get started?

Step 1. Application Form

It’s time to fill our short application form with love and care! We take a limited number of mentees, so this is the first step to understand if we’d be the right fit to work together.

When we offer free sessions, please be aware these are very limited so only request one if you are seriously considering working together, being mindful and respectful of our time or give others that opportunity otherwise. If you don’t want to invest in a full program, feel free to book an individual on-demand session with Ana or Werner instead.

UX Mentorship Coaching
person making changes to online course with the help of a course specialist

Step 2. Approval Process

If we both feel we’re the right fit to work together, you’ll receive a proposal to sign up for a tailored subscription that you can cancel anytime.

The cost of the program depends on your needs and goals, and you’ll receive guidance to pick the best option for you. However, please let us know how much you’re able to invest at this moment so we can tailor our proposal to fit your constraints whenever possible (starting at $400/month).

Once paperwork is done, congrats! You’re part of our official program.

Step 3. Book your slots!

Our program allows you to book a specific number of sessions via Zoom and/or voice channels, with Ana and/or Werner, depending on our agreed scope.

Some plans include 24/7 email support for SOS feedback and annual plans include a tailored shared document to track your progress and goals.

To make the best use of the program, we highly recommend a consistent time to meet on the same day(s) and time every week. This way we avoid availability conflicts and it helps us create a routine and structure!

If that’s not possible, you’ll need to book all your monthly slots in advance to avoid not being able to find slots that suit your schedule.

Ana Santos and Brandflex Educational Content Strategy

Step 4. Tracking progress + 24/7 support

When we start working together, we’ll send you a common tracker and editable template to provide us with a workspace where we can share feedback and resources with you!

For some plans, you get unlimited email support if you need to ask a quick question or need additional project feedback. 

Pricing: How much does it cost?

Pricing starts at $400/month, depending on the type of support you need.

Let's work together