Product and Service Creation
Did you know…
One of the biggest mistakes new entrepreneurs make is to jump straight into building a website, landing page or funnel without knowing if the product or service is right for their audience.
If your product or service isn’t selling, it’s important to understand all the factors involved in its success. If you only take marketing into consideration, you run the risk of never seeing the return of the money you invest. The same if you only invest in optimizing your website but your product and service haven’t been validated yet.
Your products and services are the foundation of your business. Without customers, you don’t have a business. So understanding their problems before you design your solution is key.
5 Reasons Why No One Is Buying Your Product
Website Strategy Workbook
I bet you know…
If you’re a web designer who’s creating websites for their clients, you know how tricky this process can be. The truth is that many of your clients have never interacted with their potential their users, so how could they know it any better?
In order to become the expert that your clients trust and be confident that you’ll be creating a results-oriented website, you need to be able to explain why a website involves more than the technical aspects of design and development.
I’m happy to either partner with you or coach you so you can offer a holistic approach to your clients, including all the steps involved in research and strategy that so many often skip.
Conversion Rate Optimization
Did you know…
There’s no such thing as a “finished” website.
When you launch a website for the first time, even if you have conducted user research, you still haven’t tested this website yet in the wild – with the real users.
This means many of the insights you have are still considered assumptions and improving conversions should be at the top of your priority list. To make the best use of your client’s marketing budget, of course, you want to convert their hard-earned traffic.
It’s now time for a process called “Conversion Rate Optimization” (CRO). Book a free call with me to chat more about your needs and a plan that makes sense for you and your client. Or you can get started with my lightning website review which is a quick heuristic-based quick overview of the current website you’re working on.