From Visitor to Loyal Client in 4 Weeks!

Attract higher quality customers with non-spammy landing pages that convert.

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You want loyal clients.

Discover the power of landing pages to achieve your business goals – even if you're not a designer, marketer or copywriting genius!

The LPO Academy is a 4-module self-paced program for anyone who wants to learn how to create high-converting landing pages and find the purpose of their website. Learn how to use your website and its pages as powerful tools that get you to your business goals and stop looking at it as something that exists just for the sake of looking pretty.  

How much money are you leaving on the table by sending potential customers to landing pages that don’t convert?

If you’re like most of my clients , you’ve worked hard on your products and services, you’re amazing at what you do, and you’ve put a lot of effort into marketing your offers.

So what’s going wrong? Why aren’t people clicking the sign up button?

It could be that you’re sending all that hard-earned traffic to a page that doesn’t convert!

The problem is NOT always traffic.  Whether you have 5 or 500 people visiting your page, you can always convert more of those who are already visiting you.

Imagine the change that this could make in your business. 

Let’s talk about this.

Sell more with less traffic!

You’re in the RIGHT place if you…

  • Can’t understand the purpose of your website and its different pages;
  • Spent tons of money in a website that isn’t doing anything to your business; 
  • Want to be in control of the direction and strategy of your website and stop feeling dependent on other “experts”;
  • Want to be able to create and update landing pages that align with your business goals ;
  • Want to make good use of your hard-earned traffic;
  • Want to attract higher quality customers;
  • Want more targeted sales, subscribers, and engagement.
Landing Page Optimization

LPO Academy is NOT for you if you…

  • Prefer to take a hands-off approach when it comes to your website;
  • Have doubts about your business and product;
  • Need more qualified traffic (this course is not focused on marketing);
  • Are looking for a magic bullet;
  • Want to become a coding expert (this is not a coding course). 
Create a high-converting landing page that aligns with your long-term vision and attracts customers who value you!
Landing Page Optimization Academy
Ana Santos User Experience

Meet your instructor:

My name is Ana and I’m a UX and CRO consultant who works with clients from all over the world! I’ve worked with agencies and companies of all sizes, and co-led the Mobile UX initiative at Google Portugal.

Through User Experience (UX) and Conversion Rate Optimization (CRO) you’ll be able to build not only amazing products and websites but also a genuine brand that delights your users and converts them into long-term advocates.

The most successful companies in the world care about User Experience. Why shouldn't you?


Jeff Bezos invested 100 times more in user experience rather than advertising, during the inception of Amazon. Source.

Google UX

Focus on the user and all else will follow. From its inception, Google has focused on providing the best user experience possible. Source


Went from failure to $10B evaluation and attributes it to user research. Mike Gebbia from Air BnB has said “when we started talking to our customers and seeing how they used our service, it was the defining moment of success that turned the company around. Source

UX has a history of building brands..

What you'll learn in the LPO Academy:

Module 1

How can you create a landing page without a goal?

The most common mistake is to create a landing page without any goals or purposes.

In this first module, you will see what errors to avoid, and how to build a landing page that will match with your goals, and those of your potential customers.

Find a purpose and make it clear.

  • Dedicated Landing Pages or Integrated Landing Pages? All the differences you need to know.

  • What are the different types of Landing Pages and what are they for?

  • How to achieve your business goals by understanding your landing page’s own conversion goals.

  • Why you need to align your business goals with those of your potential customers.

Trust = Conversions

  • Usability: let’s learn its role.
  • Ways to ruin usability and your chance to sell your product forever.
  • Why usability isn’t enough, find out what else is needed to convert.
  • Poor conversions? The most common mistakes.
  • Designing persuasive pages: what visual design has to do with it?


  • Principles of social psychology to gain trust and persuade users.
  • Designing for Mobile: what you should do to not lose your mobile users!
  • The anatomy of highly converting landing pages.

Module 2

The more a potential customer trusts you and your brand, the higher the chance that they’ll buy your product or service.

In this module, you’ll learn techniques that evoke emotion and promote trust in your landing pages.

Module 3

Data is a fundamental aspect to sell; and in this module, we will treat it in the simplest way possible, to make it accessible to everyone.

Why is data so important? Data is essential in making crucial decisions about your business logically and functionally.

Data: the basics.

  • Why ignoring data is costing you time and money.


  • Learn how to use analytics tools for your business needs easily.


  • Collect relevant data directly from your audience.


  • Research doesn’t have to be expensive: let’s do it on a budget.


  • What to ask and never ask your audience.


  • Why you always need to validate your ideal client profile and how you can do it.

Testing is easier than you think.

  • Why do you need to test? And what happens when you don’t.


  • What is split testing and what is it used for? 


  • How can you test low-traffic landing pages and websites?


  • What is usability testing and what can you learn from it?


  • Why do you need a plan to generate hypotheses.


  • How can you learn from successful and failed tests. 


Module 4

Why is testing so important? In this module we’ll cover different perspectives and methods of testing.

You’ll learn how to choose which method works best for your audience.

During the Limited Edition, you get...

Landing Page Optimization Academy - 4 module course

4-module course with lifetime access & FREE updates

When you purchase Landing Page Optimization Academy now, you get early access to the complete course which is composed of 4 modules with actionable steps and worksheets, PLUS lifetime access. This means you’ll get free updates as the course evolves through the years!


Lifetime access to private community & group support

You’ll get lifetime access to:

From Visitor to Loyal Client VIP community where you get to ask any questions during my weekly Q&A and exchange ideas with the community.

You’ll also get 4 pieces of personal email feedback if you enroll during the “Open Feedback” version.

Landing Page Optimization Academy - FB Community

By the end of this program...

✔ You’ll know how to create user-friendly and high-converting landing pages that communicate your genuine value;

✔ You’ll create long-term impact and earn the trust of your visitors;

✔ You’ll be able to build pages that support the growth of a brand that people love, care about and trust;

✔ You’ll get more clients and customers – the right kind!

✔ You’ll genuinely make a change in your customers’ lives, without needing to trick them or be anything else other than yourself!


No! This program is focused on strategy and methodology, so if you’re happy and comfortable with your current platform, you can apply what you learn and implement it (or ask your developer to do it).


This program will teach you how to communicate the value of your amazing services and products through landing pages. This is for those who already know that their services and/or products meet their audience needs but they’re struggling with converting through their pages.

If you are unsure that your service solves a problem for your audience, or even if your audience would pay for such service, I’d recommend you go through a product / service creation program first. 

This is a 4-week program but you’ll have access to the materials for life so you can go through them at your own pace.

The FB group is free entry until the end of May 2019.

If you don’t join before that, you will need to be a paid client to have access to the community.

1:1’s are exclusive for some tiers only. Packages info coming soon. During Pre-Release Limited Edition, you can purchase a 1:1 package with 4x calls for a special price.

I want my program to be useful for you, so I offer a 30-day money back guarantee. In order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you. After day 30, all payments are non-refundable.

Join the LPO Academy!

Join the LPO Academy Limited Edition (Open Feedback Edition).

Open Feedback Edition

Limited Edition
$ 160 +VAT
  • Limited Edition
  • Lifetime access to stable version
  • 4-module course
  • Group Support + Q&A
  • Private community
  • Personal Feedback via Email

Premium Tier

Coming Soon
$ 380 +VAT
  • Lifetime access to stable version
  • 4-module course
  • Group support + Q&A
  • Private community
  • Weekly office hours x4
  • 1:1 Add-on packages

Basic Tier

Coming Soon
$ 160 +VAT
  • Lifetime access to stable version
  • 4-module course
  • Private community
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