One page UX Review
Fix major usability issues and optimize your website for better conversions.
The landing pages you're sending traffic to should be highly optimized and focused on your user needs and your conversion goals. But how do you do this? The first step is to ensure your page is clear and easy to use (usability). Then we need to assess the potential to optimize your page for conversions via persuasive, but honest, design.
What's in for you?
- Convert visitors into customers
- Stop spending money in adverts that aren't bringing you sales because you're sending quality traffic to a non-optimized page
- Stop losing customers because they can't complete their tasks
- Get new customers who are genuinely interested in your product and/or service
- Make your customers trust you and come back
- Make your customers do what you want them to do without tricks (align your business goals to your user needs)
- Start testing even if you don't have any data yet
Disclaimer: Usability inspection audits (based on heuristics and best practices) are not a replacement for testing your interface with real users!
When is the right time to have your first page reviewed?
- Right from the very beginning, to have your page comply with basic usability principles
- Right from the very beginning, to test industry best practices and gather data about what works best for your product and service
- Before you start your marketing plan and start driving traffic to ANY landing page
- Once again, after you already have solid traffic and/or customer database to continue making data-driven decisions
- Regularly, adapting your website as your users and business needs evolve! (your website is an ongoing job!)
Who's the reviewer?
I'm Ana, a UX and Conversion Optimization (CRO) consultant currently based in Portugal though I work with clients from all over the world!
During this year, I've been co-leading the mobile initiative at Google Portugal, working with some of the biggest Portuguese companies across different industries to help them improve their mobile user experience (UX) and make use of the modern mobile web technologies to their advantage.
Besides mentoring and coaching other professionals who want to transition to my career field, I also help businesses step towards a more UX mature model and grow the user-centered way.
Which pages will be reviewed?
For this specific audit, I will be reviewing one single page. This page can be related to one of your products/services, or one of your marketing campaigns.
- Your sales page promoting a specific product or service
- A targeted landing page connected to a specific campaign
- Simply your homepage
Ideally, this page will be the page you're sending the most traffic to (especially if it's paid traffic).
✓ This review is for you if...
- You want to have a clear understanding of what needs to be improved before testing your site with real users or leading traffic to this page
- You want to be guided through what needs to be done to start gathering data and test hypotheses
- You want to have an idea of what you will need to test with your target audience
- You want to avoid major usability mistakes
- You want to avoid major loss of conversion opportunities
- You want to understan d all the factors involved in the success of an online business model
✗ This review is NOT for you if...
- You expect someone to read your visitors or customers' minds before you have data! (all best practices need to be tested)
- You NEVER intend to do any testing at all
- You have zero intentions to gather data about your audience
- You want an excuse to not work on your actual product (it isn't enough that you have a good product, but you DO need a good product and a product that your visitors actually want)
- You think you can get away with poor targeting (it doesn't matter how optimized your page is if the people you're targeting don't have a need for your product)
What is included in this UX review?
- Review is focused on one page: homepage, landing page or sales page
- Major Usability Issues
- Missed Conversion Opportunities
- Identification of the main area for improvement
- Short list with usability recommendations
- Short list with A/B testing recommendations (to optimize for conversions)
- Actionable Next Steps
- Optional: Delivered via Online 1:1 Workshop (add-on)
What are the requirements?
- You need to have at least one page to be reviewed (obviously!)
- You need to have your branding work done
- You need to know who you're trying to target (even if you don't have data yet)
- You need to have a product or service that is relevant to your target audience.