What is branding?
Many people think that branding is just a logo and a tagline. Wrong. Branding is everything. Your website, your marketing collateral, your tone, your message, how you communicate to your customers. It's what you as a company represent to your consumers.
How much is the investment?
Custom Logo Design
3x Initial Concepts
Primary Color Palette (Pantone, CMYK, RGB, hex codes)
Industry Standard Final Files (Digital & Print)
File Usage Guidelines
Full ownership rights
Brand Identity Package
Everything included in Visual Identity Package, plus:
Story & Message
Brand style guidelines
5 high-res stock images
Full ownership rights
What's the process?
Brief & Discovery Call
You'll be filling a branding questionnaire so I can understand your business and needs before we jump together into our discovery call. Our first call can last up to 40 min for the Visual Identity package and up to 90 min for the complete Brand Identity Package. Fun, isn't it?
I'll be conducting research focused on your industry, your dream client, and competitors. Complete brand identity packages also include consumer research and market research.
This phase isn't applicable to all my branding services, only the complete brand identity package. It starts with a brand audit to see where you are at. This includes the analysis of your current brand strategy: your name, tagline, logo design and tone of communication. We'll go through your main branding goals together to find what is working and what is not. If you don't have a brand yet, we'll start right from the very beginning. We'll create a brand that reflects your vision and values.
Action Plan & Strategy
I'll suggest a strategy and a proposal for the new direction of your brand (Brand Identity package). This will include a complete strategy that goes from naming to positioning, style, story and message.
Mood boards & References
I'll go through the imagery, references, and colors you've sent me during the briefing stage. I'll then create a final mood board based on your vision and my own research.
After a lot of sketching and brainstorming, I'll suggest 3 initial concepts in black and white - nothing more, nothing less. It's very important that you get to see the concept in black and white first. From those three, you'll be choosing one final concept to be refined.
We'll work on refining your chosen concept. It needs to represent your brand and values. We'll be experimenting with different typography to decide on your official brand fonts.
At this stage, we are ready to explore the color schemes that will define your brand and visual identity.
Approval & Delivery
Once the final logo design is approved, you'll receive the industry standard files (vector files, digital and print files CMYK and RGB, including grayscale, black and white, and alternative versions) + the file usage guidelines (Visual Identity package) or the brand style guidelines (complete Brand Identity package).
Complete ownership will be transferred to you, there's no extra charge for this. Your brand belongs to you. Owning your brand means you're able to get your brand identity trademarked from your local registry. You also have the freedom to use your visual identity without fear of copyright violation.