Andrea Noel is a self-taught artist; her artwork is a living testament to the influences of her Trinidadian roots, from its bright hues, sharp lines, dynamic patterns and provocative themes.
Andrea Noel had a previous website which didn’t convey her message or helped her achieve her business goals. The goals of this project were to:
- Align Andrea Noel’s user needs with her business goals;
- Optimize the website for conversions;
- Communicate her brand and tone of voice through a design that represented her.
- Website Strategy
- Website Design